A business is born and her name is Gorman
A one-woman operation at the time, Lisa leased a small green carpeted office that she remembers looked more like a detective office in a television sitcom than a fashion studio, and started designing her own clothing full-time. She had one desk, one phone and fax machine (yes, fax machines were still being used) and a bulky computer with no internet connection. Within six months, the business grew to include three more rooms (with the same green carpet) and two additional staff.
By 2003, Gorman was stocked in 55 retailers in Australia and 15 in Japan, and a year later in 2004 the first Gorman boutique opened on Chapel Street in Prahran. Finally there was a place to tell the Gorman story in its entirety, complete with the shop walls painted by Lisa’s father, change room curtains sewn by her mother, and furniture sourced by her husband.
Nearly 20 years after launching her eponymous label, Gorman now has 40 stores across Australia and Lisa and her team are forever proud to dress those who dare to be themselves.