sass & bide

sass & bide is a highly creative Australian designer brand which leads the culture of fashion for bold and individualistic women.

For almost two decades, sass & bide has been at the forefront of women’s designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, sass & bide was founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame.

The sass & bide Design Collective draws inspiration from Love Culture Art to create the unique sass & bide style. Each collection, including ready-to-wear, denim, leather, accoutrement and exclusive gallery pieces, is defined by sass & bide's dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation and adornment.