Anine Bing is a women's fashion brand that was launched in 2012 with headquarters in downtown Los Angeles, California, USA. The founder, Anine Bing, is also a blogger as well as a former model and singer
In the summer of 2012 her self-titled clothing line was launched and it became an instant success.
Anine Bing says: “I want to create clothes that are easy to wear. The pieces should work just as good for everyday use as for a night out. To me the quality together with the fit are the two most important factors in a good piece of clothing, so naturally that’s what I focus on in the design”
“I am a mom, but that doesn’t stop me from wanting to dress well. My aim is that regardless if you are a mom, a model, a lawyer or a teacher you should be able to find cool and suitable pieces from my label”