Gucci is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence, Italy in 1921. Alessandro Michele took over the design helm in 2015, and since then he has steered Gucci towards a new direction which is different from the aesthetics of his predecessor and embraced a new generation of millennials. He has also energised the brand’s iconic archival styles with his modern reinterpretations.